The Gun by Shoot-A-Way

We partnered with Shoot-A-Way to revamp their website and boost sales by showcasing their flagship product and improving online attribution.

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Branding, Marketing Website, Development, Featured

Shoot-A-Way

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// Overview

The Gun by Shoot-A-Way is the world’s best basketball Shooting Machine used by the NBA and Colleges across the globe.

Shoot-A-Way approached Janszen Media to redesign their website, enhance their brand image to increase conversions to sell more products and increase sales.

// Services

// Challenges

  • Update brand image
  • Increase Leads
  • Increase Conversions
  • Track and Attribute Sales
  • Improve SEO Organic Traffic and Rankings

// Results

  • Attribute and Upload Sales Data to Google

  • Organize CRM contacts and database tracking
  • Developed Landing Page that resulted in 72% increase in leads
  • Sales Up 77.41% in 2021 vs 2020
  • Organic SEO traffic 40.27% user increase in 2021 vs 2020
  • 11.46% Increase Contact Forms for Organic Traffic in 2021 vs 2020

The Challenges

  • Shoot-A-Way aimed to modernize their website to impress high school coaches, top colleges, overseas professional programs, and NBA teams.
  • The client’s primary goals were enhancing user experience, improving product presentation, and streamlining the online request pricing process.
  • They required a website that could effectively communicate the quality of their products – “The Gun” Basketball Shooting Machine while connecting their CRM to track offline sales to online activities.

The Solution

Janszen Media analyzed Shoot-A-Way’s existing website and user experience, leading to strategic improvements:

  • Homepage Transformation: The homepage featured captivating “The Gun” images, guiding users to product details and the online store.
  • Enhanced Product Page: A dedicated product section showcased “The Gun” with interactive demos, specs, and testimonials.
  • Request Pricing Form: New landing page to flow all submissions through a single form to enable tracking and integration with CRM platform.
  • Effortless Content Management: Integration of a robust content management system (CMS) allowed easy content updates.
  • Optimal Mobile Experience: The site was meticulously designed for excellent user experiences on all devices.
  • SEO Optimization: To enhance online visibility, the project included SEO optimization strategies.

The site went live after six months. We’ve also been steadily updating and expanding the project over the last five years, building enhancements, updates, optimizations, landing pages, and more!

The Results

  • Sales Surge: Shootaway.com experienced a 77.41% increase in sales from 2020 to 2021, demonstrating substantial growth.
  • Traffic Boom: The website witnessed a 142% surge in visitor traffic, indicating a significant boost in online interest and engagement.
  • Strategic Google Ads: Optimizations in Google Ads, including valuable keyword research, helped drive targeted traffic and improve advertising efficiency.
  • Effective Facebook Remarketing: The implementation of Facebook remarketing strategies led to enhanced brand engagement and user retention.
  • Increased Contact Forms: The website saw a notable rise in contact form submissions, indicating improved user interaction and potential lead generation.
  • Connected CRM: Tracking offline sales to online activities continues to be a game changer when deciding where to allocate marketing dollars.

The SEO Rankings

  • Janszen Media’s SEO strategies significantly improved our website’s search engine rankings.
  • 40.27% increase in user organic search traffic in 2021 vs 2020
  • 11.46% Increase Contact Forms for Organic Traffic in 2021 vs 2020

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