The Gun by Shoot-A-Way

Home Case Study The Gun by Shoot-A-Way, a premier innovator in basketball shooting machines, collaborated with Janszen Media to transform their online presence and create a trackable online attribution measurement model. This case study elaborates on how Janszen Media revitalized Shoot-A-Way’s website to effectively showcase their flagship product, “The Gun,” and drive more sales.

Branding, Marketing Website


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The Gun by Shoot-A-Way is the world’s best Basketball Shooting Machine used by the NBA and Colleges across the globe.

Shoot-A-Way approached Janszen Media to redesign their website, enhance their brand image to increase conversions, sell more products and increase sales.


  • Website Design
  • Google Advertising
  • Facebook Advertising
  • eCom Development
  • SEO
  • Digital Consulting


  • Update brand image
  • Increase Leads
  • Increase Conversions
  • Track and Attribute Sales
  • Improve SEO Organic Traffic and Rankings


  • Sales Up 77.41% in 2021 vs 2020
  • Uploaded Sales Data to Measure Google and Meta Ads
  • Organized CRM Contacts and Database Tracking
  • Launched New Email Automation Sequences
  • Landing Page that resulted in 72% increase in Leads
  • Organic SEO traffic increased 40.27% in 2021 vs 2020
  • 11.46% Increase Contact Forms YOY in 2021 vs 2020

The Challenges

  • Shoot-A-Way aimed to modernize their website to impress top college programs, NBA teams, overseas professionals, and the BEST high school coaches.
  • The client’s primary goal was to enhance user experience, improving the products presentation and increase conversions and sales by streamlining the online request pricing process.
  • Shoot-A-Way required a website that could effectively communicate the brand image of high-quality USA Made products.
  • Website analytics, data insights, sales tracking and reporting all were needed to take the brand to the next level.

The Solution

Janszen Media analyzed Shoot-A-Way’s existing website and user experience, leading to strategic improvements:

  • Homepage Transformation: The homepage features captivating images and videos of The Gun, guiding users to product details and the request pricing lead form.
  • Enhanced Product Page: A dedicated product section showcased The Gun with interactive demos, specs, and testimonials.
  • Request Pricing Form: New landing page to flow all submissions through a single form to enable complete tracking and integration with CRM platform.
  • Effortless Content Management: Integration of a robust content management system (CMS) allowed transparent reporting and data insights.
  • Optimal Mobile Experience: The site was meticulously designed for excellent user experiences on all devices.
  • SEO Optimization: With the competition watching closely, intricate and continual SEO optimization and strategies are made.

The massive 250-page website went live after six months. We’ve also been steadily adding new pages, updating blog content, landing pages and integrations since 201. The partnership between Shoot-A-Way and Jaszen Media continues to grow.


The Results

  • Sales Surge: Shoot-A-Way experienced a 77.41% increase in sales from 2020 to 2021, demonstrating substantial growth.
  • Traffic Boom: The website witnessed a 142% surge in visitor traffic, indicating a significant boost in online interest and engagement.
  • Strategic Google Ads: Optimizations in Google Ads, including valuable keyword research, helped drive targeted traffic and improve advertising efficiency.
  • Effective Social Media Campaigns: The implementation of Facebook remarketing strategies led to improved brand engagement and user retention.
  • Increased Contact Forms: The website saw a notable rise in contact form submissions, indicating improved conversion rates, enhanced user interaction and lead generation growth potential.
  • Connected CRM: Tracking offline sales to online activities continues to be a game changer when deciding where to allocate marketing dollars.

The SEO Rankings

  • “Janszen Media’s SEO strategies significantly improved our website’s search engine rankings.”  – Shoot-A-Way
  • 40.27% increase in user organic search traffic in 2021 vs 2020
  • 11.46% Increased Contact Forms for Organic Traffic in 2021 vs 2020

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