The Gun by Shoot-A-Way
Shoot-A-Way.com, a premier innovator in basketball shooting machines, collaborated with Janszen Media to transform their online presence and create a trackable online attribution measurement model. This case study elaborates on how Janszen Media revitalized Shoot-A-Way’s website to effectively showcase their flagship product, “The Gun,” and drive more sales.
Overview
The Gun by Shoot-A-Way is the world’s best Basketball Shooting Machine used by the NBA and Colleges across the globe.
Shoot-A-Way approached Janszen Media to redesign their website, enhance their brand image to increase conversions, sell more products and increase sales.
Services
Challenges
- Update brand image
- Increase Leads
- Increase Conversions
- Track and Attribute Sales
- Improve SEO Organic Traffic and Rankings
Results
- Sales Up 77.41% in 2021 vs 2020
- Uploaded Sales Data to Measure Google and Meta Ads
- Organized CRM Contacts and Database Tracking
- Launched New Email Automation Sequences
- Landing Page that resulted in 72% increase in Leads
- Organic SEO traffic increased 40.27% in 2021 vs 2020
- 11.46% Increase Contact Forms YOY in 2021 vs 2020
The Challenges
- Shoot-A-Way aimed to modernize their website to impress top college programs, NBA teams, overseas professionals, and the BEST high school coaches.
- The client’s primary goal was to enhance user experience, improving the products presentation and increase conversions and sales by streamlining the online request pricing process.
- Shoot-A-Way required a website that could effectively communicate the brand image of high-quality USA Made products.
- Website analytics, data insights, sales tracking and reporting all were needed to take the brand to the next level.
The Solution
Janszen Media analyzed Shoot-A-Way’s existing website and user experience, leading to strategic improvements:
- Homepage Transformation: The homepage features captivating images and videos of The Gun, guiding users to product details and the request pricing lead form.
- Enhanced Product Page: A dedicated product section showcased The Gun with interactive demos, specs, and testimonials.
- Request Pricing Form: New landing page to flow all submissions through a single form to enable complete tracking and integration with CRM platform.
- Effortless Content Management: Integration of a robust content management system (CMS) allowed transparent reporting and data insights.
- Optimal Mobile Experience: The site was meticulously designed for excellent user experiences on all devices.
- SEO Optimization: With the competition watching closely, intricate and continual SEO optimization and strategies are made.
The massive 250-page website went live after six months. We’ve also been steadily adding new pages, updating blog content, landing pages and integrations since 201. The partnership between Shoot-A-Way and Jaszen Media continues to grow.
The Results
- Sales Surge: Shoot-A-Way experienced a 77.41% increase in sales from 2020 to 2021, demonstrating substantial growth.
- Traffic Boom: The website witnessed a 142% surge in visitor traffic, indicating a significant boost in online interest and engagement.
- Strategic Google Ads: Optimizations in Google Ads, including valuable keyword research, helped drive targeted traffic and improve advertising efficiency.
- Effective Social Media Campaigns: The implementation of Facebook remarketing strategies led to improved brand engagement and user retention.
- Increased Contact Forms: The website saw a notable rise in contact form submissions, indicating improved conversion rates, enhanced user interaction and lead generation growth potential.
- Connected CRM: Tracking offline sales to online activities continues to be a game changer when deciding where to allocate marketing dollars.
The SEO Rankings
- “Janszen Media’s SEO strategies significantly improved our website’s search engine rankings.” – Shoot-A-Way
- 40.27% increase in user organic search traffic in 2021 vs 2020
- 11.46% Increased Contact Forms for Organic Traffic in 2021 vs 2020
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