// Overview
Regional Pool Group installs fiberglass pools across Ohio, Kentucky, Indiana, and Tennessee. As an authorized Imagine Pools dealer and ISO 9001:2015-certified company, they bring a high standard of quality to every install. The business had been operating for over 10 years, but their website did not reflect that credibility.
They came to Janszen Media needing a full rebuild. The old site was built on a DIY platform, loaded with broken images, and gave visitors no clear path to request a quote.
// Services
// Challenges
// Results
The Challenges
Regional Pool Group had the product, the credentials, and the track record. What they lacked was a website that could communicate any of that. The old site was built on a consumer website builder and showed its age immediately. Broken image placeholders appeared throughout the financing page and FAQ, which told visitors exactly how much attention the site was getting. The homepage was wrapped in a bright flat blue with no visual hierarchy, no whitespace, and no image that put an aspirational pool front and center.
The quote form was the most visible symptom of the problem. It listed 17 fields, including questions about dirt disposal and excavation, with no grouping or framing to ease a prospect through it. For a homeowner just starting to explore a pool install, it was more interrogation than invitation. Alongside that, the navigation offered no path into pool shapes, models, or color options. Visitors had nowhere useful to go except back.
The Solution
Janszen Media rebuilt the Regional Pool Group site on a platform built to perform. The redesign prioritized trust, clarity, and conversion at every step.
- New homepage opens with real pool photography and a clear value proposition, replacing the flat blue wall
- Navigation restructured into a logical hierarchy: Fiberglass Pool Installation, Pool Shapes & Sizes, Resources, and a prominent Request Quote CTA
- Pool Shapes & Sizes page built out as a browsable catalog of 17+ Imagine Pools models with specs, color options, and individual detail pages
- Fiberglass Pool Installation page rebuilt with benefit-focused sections, an embedded video, a construction process walkthrough, and service area maps for Ohio, Kentucky, and Indiana
- Resources section added to house financing options, FAQs, blogs, referral program, and pool maintenance content
- Quote form redesigned with cleaner layout, video embed for context, and social proof from real Google reviews alongside the form
- Footer and site-wide trust signals added: Imagine Pools Certified Dealer badge, ISO 9001:2015 certification, Google review count, and social links
The Result
In the last 30 days, Regional Pool Group received 95 leads, a 73% increase over the prior period. Google Local Service Ads drove 80 of those leads, with the website and organic search contributing the remainder. The new site gave the ad spend a destination that could actually convert.
More than the numbers, the site now matches the level of the business. An Imagine Pools dealer with 10-plus years of installs and an ISO certification should not be living on a broken DIY site. The redesign puts Regional Pool Group in the right conversation with the right buyers.
