JB's Home Energy

JB’s Home Energy

We built JB’s Home Energy’s original website and logo in 2018. When their business grew, they came back to us in 2025 for a redesign to showcase their expanded services and drive more customer traffic.

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Branding, Marketing Website

JB’s Home Energy

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// Overview

JB’s Home Energy is a home energy auditing and HERS rating company founded in 2015. Janszen Media built JB’s brand identity, logo, and original website in 2018, one of our first clients, and stayed on to support the business in the years after. That original site held up for seven years and helped carry JB’s through real growth.

By 2025, JB’s had grown well beyond what even a strong 2018 site was built to handle. Rather than shop around, JB’s brought Janszen Media back to rebuild the website and launch SEO at the same time.

// Services

// Challenges

  • The 2018 brand and site had done their job for seven years, but JB’s had outgrown a single-market design

  • Every service crammed onto one homepage, with no dedicated pages to rank for individual services

  • Lead form captured only a name, email, subject, and message, with no way to qualify leads

  • No reviews, team page, process page, or FAQ content anywhere on the site

// Results

  • Full site rebuild launched in 2025, alongside a new SEO engagement

  • 71 Google reviews earned in under a year of the relaunch

  • Dedicated page built for each service, each targeting its own search terms

  • Team, process, and FAQ pages added, none of which existed on the original site

The Challenges

Janszen Media built JB’s Home Energy’s brand identity and first website in 2018, back when JB’s was a small, single-market operation. That original site was built to compete at the time and held up for seven years, helping carry JB’s through real growth. But the business it was built for was not the business JB’s had become. By the time the business came back to us in 2025, the homepage crammed every service onto one page, the lead form asked for little more than a name and a message, and there was nowhere on the site to show off the team, the process, or the reviews JB’s had earned.

The business itself had changed too. JB’s had expanded into new markets, including a Massachusetts division built around the state’s Mass Save rebate program, work that did not exist when the original site launched. A site built for one market could not represent a company operating in several.

The Solution

Janszen Media rebuilt the site and launched SEO at the same time, instead of treating them as separate projects.

  • Built a dedicated page for each service (HERS Ratings, Duct Blaster Testing, Blower Door Testing, Insulation Inspections, and more), each targeting its own search terms instead of one page competing for all of them
  • Replaced the three-field lead form with a full intake form capturing contact details, address, project type, and referral source, so leads arrive pre-qualified
  • Added a dedicated About Us and Team page introducing JB’s leadership across its growing markets, including the new Massachusetts division
  • Built a dedicated Our Process page breaking down both the new construction process and the separate Massachusetts renovation and rebate process, step by step
  • Added a 13-question FAQ section answering the questions homeowners and builders actually ask before calling
  • Integrated live Google reviews across the site
  • Launched SEO alongside the new site rather than as an afterthought

The Result

In under a year of the 2025 relaunch, JB’s Home Energy grew from having no reviews visible on its site to 71 Google reviews, as part of the SEO and marketing work Janszen Media took on alongside the new build.

JB’s growth continued from there. The business expanded into new markets, including a Massachusetts division built around state energy rebate programs, and grew successful enough that owner Josh B. ultimately sold the company.