Grodhaus Landscape Design Build
We partnered with Grodhaus Landscape Design Build to create a new website that highlights their full range of services and process while driving more leads. We added service area pages and FAQs to boost visibility and give customers the details they need.
Grodhaus Landscape Design Build
// Overview
Grodhaus Landscape Design Build is a family-owned, veteran-operated landscape design and build company serving Central Ohio, founded by brothers Thomas, Nathan, and Adam Grodhaus. Between them, the brothers bring more than 30 years of experience in outdoor construction and design. When they decided to start their own company, there was no old site to inherit, so Janszen Media built the brand, website, and social presence from the ground up.
The company came to us through a referral, and the project covered the full launch: brand identity, website, hosting, SEO, paid advertising, and social media setup.
// Services
// Challenges
// Results
The Challenges
Thomas, Nathan, and Adam Grodhaus had more than 30 years of combined experience in outdoor construction and design between them, but Grodhaus Landscape Design Build itself was brand new. There was no old website to redesign, no existing brand, and no social presence, nothing to inherit. A new company competing against landscapers who had spent years building project galleries and collecting reviews needed to look established from the day it went live, not grow into that over time.
The business was also broad by design. Grodhaus set out to offer everything from landscape design and lawn care to pools, retention walls, and outdoor kitchens, across more than a dozen Central Ohio communities. A single homepage listing services was not going to be enough to compete or to rank for all of it.
The Solution
Janszen Media built the brand, website, and social presence together as one launch, not as separate projects.
- Designed a full brand identity and logo, and created Grodhaus’s social media profiles to launch alongside the website
- Structured individual pages for all 9 core services (Landscape Design, Lawn Care Cleanup, Snow & Ice Removal, Outdoor Structures, Outdoor Kitchens, Outdoor Lighting, Outdoor Patios, Retention Walls, Pool Installation), each targeting its own search terms
- Built out individual service area pages for 14 Central Ohio communities, each with localized copy, hours, and a map, to target local search from day one
- Added a 50+ question FAQ section organized by category, giving homeowners answers before they ever call
- Built an About page introducing all three owners individually, leaning on their military service and industry credentials to build trust for a brand new company
- Ran SEO, Google Ads, and Facebook Ads alongside the launch instead of waiting to see how the site performed organically first
- Designed a door hanger, flyer, and trifold brochure to give Grodhaus print marketing to match the new brand
- Built a request-quote form into every page, plus limited-time offer promotions, to convert visitors immediately
The Result
Grodhaus Landscape Design Build launched with no prior digital footprint and no old site to lean on. In its first 10 months, the company went from $0 to $1.4 million in sales, and demand came in fast enough that Grodhaus had to keep hiring just to keep up with the work.
The brothers’ industry experience gave Grodhaus the expertise to back up what the site promised. The site and marketing gave that expertise somewhere to be found.
