Aquamarine Pools & Spas

175% more leads in 22 days after a second full website redesign – pool model catalog, service area pages, individual service pages, expanded gallery, brand refresh, contact forms.

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Branding, Landing Page, Featured

Aquamarine Pools & Spas

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// Overview

Aquamarine Pools & Spas has been Cincinnati’s oldest fiberglass pool installer since 1988. When Janszen Media first partnered with them, the site was a static HTML page from the early 2000s with no lead capture, no pool catalog, and a flat photo grid with no context. The first redesign in 2016 built the foundation: new branding, a modern layout, and a quote request form. By 2025, the site had done its job but hit its ceiling.

The 2026 redesign was built to solve what the 2016 version could not: give homeowners a way to browse pool models, let local search bring in traffic from every city Aquamarine serves, and put a conversion path on every single page.

// Services

// Challenges

  • No on-site catalog – visitors sent to a supplier’s site to browse, sometimes buying direct

  • No city pages – invisible to local searches across greater Cincinnati

  • One form on one page – no conversion path on service pages

  • Thin service pages – no FAQs, limited content, no reason to stay

// Results

  • 55 leads in 22 days, up from 20 – a 175% increase

  • Pool catalog gave buyers a way to research and self-qualify before reaching out

  • Service area pages opened organic entry points across greater Cincinnati

  • Install form collects pool shape, size, address, and budget — leads arrive pre-qualified. Separate form for pool services.

The Challenges

The first redesign was a real improvement. But five years in, the gaps were clear.

  • No pool catalog: Homeowners had no way to browse specific models, compare sizes, or filter by shape. They had to call to start the conversation.
  • No local search presence: The site had no pages targeting the cities Aquamarine actually serves. A homeowner searching for pools in Mason or West Chester found competitors, not Aquamarine.
  • Flat service pages: Every service was listed in a single page with no depth. No FAQs, no individual service details, no reason to stay on the page.
  • One form: The contact form was on the contact page only. Visitors had to navigate there on purpose. There was no quote path built into service or location pages.

The Solution

The 2026 redesign rebuilt the site around the way fiberglass pool buyers actually make decisions: browse models, read about services, check reviews, and submit a quote when they are ready. Every page type is a conversion path.

  • Pool Shapes & Sizes catalog: Filterable by brand, size, and shape, with individual model pages. This page did not exist in any form on the 2016 site.
  • Individual service pages: Nine separate pages replacing a single services list, each with scope details and FAQs.
  • Service area pages: Dedicated pages for each city and suburb Aquamarine serves, built for local search visibility across greater Cincinnati.
  • Brand refresh: Updated to Aquamarine Pools & Spas with a refined visual system across all pages.
  • Google reviews in the header: 4.4-star rating visible on every page, not buried in a footer or reviews tab.
  • Quote forms throughout: Embedded on the homepage, every service page, every service area page, and the contact page – not just one place.

The Result

The redesign launched in April 2026. In the first 22 days, Aquamarine Pools & Spas received 55 inbound leads through the website, after removing spam submissions. The 22 days before launch produced 20 verified leads. That is a 175% increase.

The lead volume reflects a site built to convert at every stage. A visitor can land on a service area page from a local search, browse pool models in the catalog, review service-specific FAQs, and submit a quote request without hitting a dead end.