// Overview
Ryan Waterproofing has been serving homeowners across Greater Buffalo and Western New York since 1987. With 39+ years in business, 5,000+ homes protected, and 8,000+ projects completed, they had the track record. Their website had not been updated since 2019. The services page failed to load entirely. The business had expanded into plumbing but had no way to show it online.
Janszen Media rebuilt the site from the ground up and relaunched the business as Ryan Waterproofing & Plumbing with a full digital presence representing both sides of the operation.
// Services
// Challenges
// Results
The Challenges
Ryan Waterproofing had built a strong reputation over nearly four decades. Their Google reviews reflected it with customers praising the professionalism, speed, and cleanliness of every job. None of that was easy to find on the site. The services page had stopped rendering entirely, showing only a Loading… message and raw navigation text. Visitors who clicked to learn about services saw nothing.
The site was four pages with a copyright dated 2019. Plumbing services had been part of the business for years but had no page, no description, and no way to be found online. A homeowner searching for waterproofing or plumbing help in Buffalo had no reason to trust or contact them based on the site alone.
The Solution
Janszen Media rebuilt the site to serve both the waterproofing and plumbing businesses and give 39 years of trust somewhere to live online.
- Full rebrand to Ryan Waterproofing & Plumbing with updated logo, name, and visual identity across all pages
- 6 individual service sections: Basement Waterproofing, Foundation Wall Crack Repair, Yard Drainage and Exterior Repair, Plumbing and Drain Services, Video Drain Inspections, and Sewer Repair and Replacement
- Real project photography throughout every service section replacing generic icons
- 4.9-star Google rating and 78 reviews surfaced in the header and throughout the site
- Stats section highlighting 39+ years, 5k+ homes protected, 8k projects, and 100% satisfaction
- Service areas, gallery, specials, FAQs, and reviews pages added for the first time
- Free estimate CTA button in the header on every page
The Result
Ryan Waterproofing & Plumbing now has a site that matches the business they have built since 1987. In the 30 days after launch, the site generated 34 leads, up 100% from 17 in the prior period. All 34 came from the website.
The rebrand reflects the expanded service offering. The services page works. Every page carries the 4.9-star rating that homeowners can see before they ever fill out a form.
