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What Are Featured Snippets and AI Overviews?
Web design is more than visuals! It is how your content is structured for search engines and users. With Featured Snippets and AI Overviews dominating Google’s results, the way your content is written and organized can decide whether your business gets visibility or gets buried.
At Janszen Media, we pair our SEO services and content strategy with web design to make sure every page is not just beautiful, but also search engine smart.
Featured Snippets
- The highlighted boxes at the top of Google results.
- Usually show definitions, lists, or step-by-step answers.
- Example: “What are Core Web Vitals?”
AI Overviews
- Google’s AI-generated summaries that pull from trusted sources.
- Sites included are those with clear, authoritative, structured content.
👉 Without optimized content, your website won’t show up in either of these, and you’ll lose clicks to competitors.
Why Web Designers Should Care About Content Strategy
Most designers focus on visuals, but now:
- Google ranks structure as much as style.
- Clear H1/H2 hierarchy impacts AI Overviews.
- Schema markup + FAQs increase chances of being featured.
👉 Design and content must work together. That’s where Janszen Media steps in.
Content Strategies That Capture Snippets & AI Overviews
1. Use Q&A Formatting
Google loves direct answers. Adding FAQ sections with schema boosts visibility.
- Example: “What is local SEO?” → One-sentence answer, followed by details.
👉 Janszen Media adds FAQ blocks + schema to web pages for maximum snippet reach.
2. Structure Blogs with Scannable Headers
Break up content with H2s and H3s that mirror how users search.
- Instead of “SEO Benefits,” use “How Does SEO Help Ohio Businesses?”
- Makes it easier for AI Overviews to extract context.
👉 Our content marketing strategies include structured blog outlines designed for snippets.
3. Add Numbered & Bulleted Lists
Lists are highly snippet-friendly.
- 5 Reasons Your Website Isn’t Ranking
- Step-by-Step Guide to Building a Website
👉 We design content that’s both user-friendly and Google-friendly.
4. Include Schema Markup
Schema tells Google what your content means, not just what it says.
- FAQ Schema
- LocalBusiness Schema
👉 Our SEO Services ensure schema is baked into every content strategy.
5. Keep Answers Short, Then Expand
- Direct Answer (40–60 words) → Ideal for snippets
- Expanded Detail → Keeps readers engaged and on the page.
👉 Janszen Media optimizes every blog intro for snippet length while keeping content in-depth.
How Janszen Media Helps Businesses Rank in AI Overviews
We don’t just write blogs—we create content strategies and ecosystems designed for search. Our services include:
- Website Design → Structuring content into conversion-driven layouts
- SEO Strategy → Keyword research & snippet targeting
- Content Marketing → Blog writing, FAQ building, internal linking
Conclusion
In today’s search landscape, a beautiful website isn’t enough, you need a content strategy that speaks Google’s language. By optimizing for Featured Snippets and AI Overviews, web designers can give businesses a serious ranking edge.
Janszen Media combines SEO, content marketing, and web design expertise to ensure every page on your site is built to rank, engage, and convert.
Ready to show up in AI Overviews?
Janszen Media optimizes your content for visibility and leads. If you need a new website contact us at info@janszenmedia.com for a free quote.
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