Building a website may not be your expertise, but knowing when you need a new site, well that’s a different story. Most of the time it is easy to spot when someone needs a new website, especially your own. If the site looks like it hasn’t been redesigned since the 90s or early 2000s then you definitely should look into a redesign. If you are on the fence or are unsure if you need to invest into online web design, read our 10 Signs You Need A New Website below:
This might be the obvious one, but according to Clutch’s 2016 second annual small business marketing survey,
“Nearly half of small businesses do not have a website… The majority claim that they do not have a website because it is not relevant to their business or because it’s too expensive.”
Investing in a website is life changing. Having an online presence in today’s world is crucial and if you are slow on the times you might just get left behind.
Talking about slow on the times, have you heard about Google’s update from April 2015 called Mobilegeddon? This mobile friendly update was designed to give a boost to mobile-friendly pages in Google’s search results.
If you are unsure about your site being mobile friendly, use the Google Mobile Friendly Test tool to analyze your website.
Do you have purples, oranges, greens and pink colors on your webpage and don’t use them in your logo or any branding or marketing materials? There is a lot of psychology behind color and branding so… basically, the way your website is designed should be an extension of your brand.
In addition to a color scheme, you should have a palette of fonts, images, shapes, icons, design, style, and all other assets to match the same look and feel of your brand.
Do you know why?
According to Kissmetrics,
“47% of consumers expect a web page to load in 2 seconds or less and 40% of people abandon a website that takes more than 3 seconds to load.”
Building a website with a fast page load speed is essential. Have you tried the Google Speed Test?
If you having trouble ranking on the search engine it may be time to revaluate your strategy and develop a clear online marketing direction. Long gone are the days of keyword stuffing as top dogs like Google, Bing and Yahoo are getting smarter and can literally read your webpage content.
Quality content aimed at user experience and user flow is the key to set-up an optimized website. Learn how we can implement an SEO strategy for your company by clicking here.
Why write a book if no one is going to read it? Same with a website, you spend time, effort, and money and you expect people to actually see it. A brand new website will not only come with a new design and fresh look to it but, if optimized correctly, it can help bring in new customers, business, leads and sales.
Once you invest in a new website, you will be dying to send people to your site through social media marketing, Search Engine Optimization, and paid-per-click advertising (PPC).
The analytical data of a website is extremely important. You can learn a lot about your audience’s actions and behavior simply by looking into Google Analytics.
Bounce Rate is the percentage of web visitors that enter a site and then leave rather than continuing to view other pages. If you have a high bounce rate on your webpage, your content or web navigation may not be as compelling and organized as you might think.
If your web analytics shows a low average user time on site, this means users are on a page and navigating through your website and then bouncing off in that amount of time. This could be a clear sign you need an update or consider a completely new redesign. Your website is dependent on your users experience and how they interact with your site.
Talking about users, have you ever thought about your menu and URL structure in your website? Do you know your website user flow and how the user will navigate?
You will want to create a plan of action for your website by creating a menu structure and sitemap strategy. Easy navigation is extremely important when analyzing your website.
If you are embarrassed to show your website to your friends then you know it is time for a redesign.
Janszen Media Tip: Do a simple market research test showing your website to a few close friends or family members asking them to rate your site on 1-10 scale. Ask them to rate the flow of the site and what message they are getting from the content.
Being unsatisfied with your website is a clear sign you need to take the investment leap. If you feel your company site is poorly designed, hard to navigate, or simply behind the times then its time to make the decision to get a professionally developed website.
Your audience should love your website, and so should you!
Janszen Media designs and develops beautifully responsive websites, optimized for SEO and user experience. If you need a new website contact us at email@example.com for a free quote.