Champion Pest & Termite Control
Champion Pest & Termite Control, a respected pest control service company in Columbus, Ohio, joined forces with Janszen Media to improve their online presence and streamline their digital marketing. This case study shows how Janszen Media revamped Champion Pest & Termite Control’s online strategies, leading to more leads and sales.
Overview
Champion Pest & Termite Control has over 30 years of combined experience offering a variety of pest extermination and treatment services.
They approached Janszen Media for their business consulting services, followed by enhancements of their website, online presence, and advertising strategies. While we are still in the early stages of this partnership, significant strides have been made.
Services
Challenges
- Website Support
- Increase Conversion Rates and Sales
- User-Friendly Website for Inquiries and Leads
- Effectively Communicate Their Expertise in Pest Control
Solutions
- Personalized Strategies to Increase Leads and Sales
- Enhanced Design Elements
- Effective Paid Advertising
- SEO Optimization
The Challenges
- Champion Pest & Termite Control’s primary objective was to make their website more user-friendly for pest and termite inquiries and sales.
- The website needed to convey their expertise in pest control effectively.
- They needed assistance optimizing their paid advertising campaigns to increase their online visibility and drive more traffic to their website.
The Solution
Janszen Media audited Champion Pest & Termite Control’s existing website and user experience, leading to strategic improvements:
- Homepage Transformation: The homepage features a lead gen form, images and videos, guiding users to service details and what makes us different.
- Digital Consulting: Janszen Media offered expert guidance in enhancing its digital marketing strategy.
- Enhanced Design Elements: The existing website was improved with added components, including a landing page promotion, a redesigned burger menu, a homepage slider with a contact form, and a dedicated reviews page.
- Effective Paid Advertising: Janszen Media managed advertising budgets based on seasonality, maximizing reach. Social media remarketing campaigns were conducted on Facebook, Instagram, and YouTube.
- SEO Optimization: Janszen Media efforts were made to improve organic rankings and increase website traffic.
Continued Partnership
Our collaboration with Champion Pest & Termite Control is a dynamic partnership, and we are dedicated to fine-tuning strategies, analyzing emerging trends, and adapting our approach to ensure measurable results. Anticipate tangible outcomes in the form of increased online visibility, heightened brand recognition, and optimized business performance.
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