Cinnamom Bakery
Cinnamom Bakery offers homemade, gourmet cinnamon rolls with 70 varieties shipped throughout the US. They approached Janszen Media to develop a friendly eCommerce food website to increase sales for direct-to-door and in-store bakery customers, introduce custom features and integrations, and improve their brand image.
Overview
Cinnamom Bakery offers homemade, gourmet cinnamon rolls with 70 varieties shipped throughout the US.
They approached Janszen Media to develop a friendly eCommerce food website to increase sales for direct-to-door and in-store bakery customers, introduce custom features and integrations, and improve their brand image.
Services
Challenges
- Update Brand Design
- Friendly eCommerce Website
- Increase Conversion Rates and Sales
- Easy to Edit Website Backend
- Website Maintenance
- Webmaster Support
Results
- SEO Optimization
- Increase Conversion Rates
- Traffic increased from 2.5k to 10k monthly users from the first year of launching
The Challenges
- Cinnamom Bakery wanted to modernize their e-commerce website to be able to serve customers all over America.
- The primary objectives were to enhance the user experience, present products more effectively, and streamline the online purchase process.
- They needed a website capable of conveying the quality and variety of their cinnamon rolls while facilitating seamless transactions.
The Solution
Janszen Media analyzed Cinnamom’s existing website and user experience, leading to strategic improvements:
- Visual Transformation: Complete website redesign using high-quality images of delicious cinnamon rolls to guide users effortlessly to the online store.
- Customizable Product Showcase: A dedicated product page was created. This section allows customers to customize their orders with all kinds of toppings and flavors.
- E-commerce Integration: Janszen Media implemented a secure, user-friendly e-commerce system. This included a prominent “Order Now” feature, simplified checkout processes, and secure payment gateways to facilitate online sales.
- Content Management System (CMS): We integrated a robust CMS, granting Cinnamom Bakery effortless control over website content management.
The site went live after 90 days.
Custom Features & Integrations
- Cinnamom Club Subscription: We launched the “Cinnamom Club,” a monthly subscription service, enticing customers with exclusive offers and promotions.
- Personalization Shopping: Enabled customers to tailor their orders.
- Diverse Catalog: Offered a wide range of over 500 items with variants, sizes, and flavors.
- Digital Gift Cards: Provided convenient digital gift card purchases.
- Flexible Shipping: Enhanced flexibility with multiple address shipping and real-time UPS shipping rates.
- Promotions and Discounts: Integrated coupons for promotions during checkout.
- Efficient Operations: Seamlessly integrated secure payment processing and email marketing.
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