Digital Marketing Foundations: How To Set Up Your First Digital Strategy
October 1, 2020
Digital Marketing Strategies
The Ultimate Digital Marketing Step-by-Step Guide for 2021
January 1, 2021
Digital Marketing Foundations: How To Set Up Your First Digital Strategy
October 1, 2020
Digital Marketing Strategies
The Ultimate Digital Marketing Step-by-Step Guide for 2021
January 1, 2021

When it comes to Search Engine Optimization (SEO), there are many different ideas about what the best way is to attract high-ranking results. However, as SEO evolves, so do the strategies that are being implemented, and it is essential that any website owner takes this evolution and understands the new ways of creating a site that converts well.

We have researched the most up to date SEO strategies and discovered which ones are the best for use right now in 2020. If you choose to implement some or all of these techniques, then you will have a higher chance of getting that all-important page one traffic to your site each day. Take a moment to read through our advice and then get started!

seo and marketing strategy

Content Creation is the Way Forward

When it comes to getting traffic to your site, it is crucial to offer high-quality content that resonates with your audience and encourages the right traffic to your site. You will also need to understand how to make good use of SEO keywords within your content so that you can help search engines find their way without stuffing too many words in and diminishing the value of your work. There are many types of content that you can consider using, but we have shared some of the best ways to do this below.

seo keywords and content creation


Blogging may sound like a tool that has passed its best, but it is one of the best ways to keep your content fresh and appealing to your audience. The best way to do this is to come up with a range of potential topics that link directly to your product or service and then create blog posts that you can publish on your site and social media.

The first part that needs detailed consideration is the topic area. You should not fall into the trap of writing ranting blog posts about niche information or non-relevant old and out-dated topics. You would benefit more if you wrote a blog that helps people to complete a process or project, or it could be an analysis of the market you are in. Whatever you choose, it needs to be engaging enough to entice an audience in.

The other aspect that needs a clear focus is the content itself. It is highly advisable to select some strong keywords to incorporate that are relevant and read coherently. Avoiding stuffing text with too many keywords is the best mindset as you otherwise run the risk of your content not ranking highly because the search engines do not rate your work highly enough.

If you are not a professional copywriter, then it may be worth hiring one to write your blogs for you. They will have experience of how to write blogs that have a strong SEO offering and provide a quality read that will interest your readers. Some of the best-ranking websites have an active blog page, and you should consider between two and four blogs per month to keep on top of the competition.

blogging and seo

Social Media

Most of us have at least one social media account, and many of us have an account for our professional persona as well. However, linking social media to websites is not as widely used as it should be, meaning that you may be missing out of an entire stream of quality traffic.

One of the best ways to utilize social media is to share your blog posts, updates and information about the service or product you offer along with photos and videos that enhance your reach. When you link to your website through your social media, you are giving yourself a better chance of becoming more highly rated on the search engine results pages (SERP). This is because the search engine providers will see more extensive use of your material and higher engagement in a positive way.

Many people struggle to use social media to its full potential, and this is where it may be wise to consider employing a dedicated social media copywriter. This person can write engaging posts, research the right tags and link your accounts directly to your website so that you can grow your following. If you do choose to employ someone then it wise to pick a copywriter than can provide your blogs as well so that you are not sharing mixed messages and so that your writer is fully versed on what it is you are offering.

If you are keen to manage your social media, then you must grow your following by offering a range of post types (photos, quotes, updates, and links) so that you keep your audience engaged. You can also use competitions, quizzes, and surveys to help grow engagement with your posts so that a click through to your website is more likely. Regular posting is advised as this will increase engagement and link clicks but do not spam your followers with messages and too many posts that take them too long to engage with as this will end up with a reduction in the number of followers you have.

seo and increasing reach through social media

Automate the Writing Process

Many people wrongly think that posting should be something that comes from a moment of inspiration, but it is well known that a site that offers regular and consistent posts is more likely to appear higher in the SERP and will then enjoy a more substantial amount of traffic. Planning these posts is a sensible decision as it allows you to check you have enough coverage of the right things to ensure that your SEO strategy pays off with more traffic being directed to your site.

When you have your blog, social media, and website content plans in place, then it is sensible to automate the writing process when it comes to posting. This means preparing content well in advance and using a scheduling tool to post it at a specific time and on a specific date. When it comes to organizing your diary then planning your writing process can become a monthly task on your schedule and means that you can revise anything before it is published to reflect trending topics and grow your audience.

Automation requires proper planning, and it is advisable to gather your blogs and social media posts a few weeks in advance of posting so that you know there will be regular activity for people to engage with. This will leave you with the time to follow up on comments and questions posed as a result of each post.

All blogs and posts need to have the right tags attached to them so that you can attract the right audience. Many SEO tools will enable you to discover the right keywords and tags ready to be attached to your site. If you have a couple of consistent tags that you use, then you also have the chance to build an audience that follows your tags so that they can see all your content as it gets posted.

seo automation

Build Links with HARO

Another excellent SEO tool to have in your arsenal is HARO (Help A Reporter Out). When you stop to consider just how many websites there are in existence that are also working hard to rank higher, then you will begin to understand the need to find alternative ways of standing out. This is where using HARO as a backlinking opportunity makes perfect sense.

HARO is a service that helps journalists connect with lots of online sources (such as your content) and provides you with a chance to get media coverage for your business so that you can drive more traffic to your site. Every day there are three rounds of queries that are sent out; these queries cover a wide range of industries, giving you the chance to get your content backlinked.

To be able to get backlinked by HARO you firstly need to register with them as a source and sign up for the plan that suits your budget and website (I use the free plan).

As soon as you are registered, you will begin to get the emails with the industry queries for you to read through. The good news is that they are broken down into categories so that you can navigate directly to the ones that link with your site. These emailed leads get rapid responses from other users so you must be available to read and respond as soon as possible to achieve the highest chances of getting backlinked. If your pitch is selected, you will be contacted so you can keep an eye out for it to appear.

When you reply to a query, you must view it as a pitch, and you will need to stand out from the crowd to have your pitch noticed. It is wise to share a quick bio of who you are and your experience and expertise, followed by all the required information from the query. It is always sensible to provide your contact information in case any loose ends need chasing up. It is also a good idea to email links to your logo, headshot and bio so that it is easy for the journalist to cite you if they choose your information to backlink.

This is how my pitch looks:

To: [Author Email]

Subject: Summary: [Pitch Title]

[1 – 3 sentences to answer question and author requirements]

Taylor Janszen is the Owner and CEO of Janszen Media, a website design and digital marketing agency building websites that deliver more online traffic, conversions, better user experience, improved navigation and web functionality.



Square Headshot:



LinkedIn Business:

LinkedIn Personal:


Competitor Backlink Checker

As with any business, you must understand your competition and use what you know to further your own business. One way of using SEO to do this is through backlink checking. If you take the time to consider who your biggest competition is, you can then do some research into the backlinks they are using.

If you are unsure why this can be a good SEO strategy, try it for yourself using the free online backlink report for your website or a competitor, it really is incredibly simple. If you have access to the backlinks they are using then you can potentially use them on your site and increase your traffic with minimal effort. This will give you a greater chance of making money and will spread your business name across audiences you have never reached before.

Another great thing that comes from researching the backlinks your competitors are using is that you will be inspired with a whole range of new content ideas that you can use to plan out your newest blogs and social media posts. Keeping on top of what your competition is doing is a significant part of using SEO to help you increase the traffic to your site every day.


SEO is a Marathon Not a Sprint

When it comes to deciding the best SEO strategy for 2020, it is abundantly clear that content is the way forward. However, you need to take the time to curate the best content as carefully as you can to provide engaging content for your target audience.

All SEO strategies aim to produce good results over time, and so, no matter what you choose to use, you must remember that all great sites take time to craft. Plan your attack and then take the time to ensure that all your content is top-notch before you click to publish it. Monitor each post and see how good the engagement is. Check the backlinks and check out what your main competition is up to. When you have all these things in hand, then you are sure to have a site that garners interest from a larger audience than ever before.

increase seo over time, seo and target audience

Janszen Media designs and develops beautifully responsive websites, optimized for SEO and user experience. If you need a new website contact us at for a free quote.

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