Why Your Website Isn’t Converting (And What to Do About It)
May 1, 2025
Why Everything About Web Design (and SEO) Is Changing
If you’re a business owner trying to figure out how to get more leads online, you’ve probably heard it all: “Get a beautiful site,” “SEO is king,” “You need to run ads.” But here’s the thing: Google isn’t what it used to be, and neither is how your customers are searching.
With the rise of AI Overviews in search results (those summaries Google shows at the top of the page), fewer people are clicking on websites at all. And that changes how you should approach your digital presence. This blog breaks down how to think smarter about web design and marketing in 2025 without getting overwhelmed.
1. The Website Itself Isn’t Enough Anymore
In the past, a nice-looking website with a contact form might have been enough to make an impact. Today, it’s a different story:
- People use search in new ways: voice, AI chat, and mobile-first
- Search results are cluttered with summaries, ads, and product carousels
- Your site has to speak to both users and search engines
It’s not just about design. It’s about speed, structure, relevance, and clarity.
Takeaway: Your website must be built to perform, attract, convert, and serve users intuitively.
2. What Is an AI Overview? And Why It Matters
AI Overviews are the short summaries Google now shows at the top of many results pages. They pull info from multiple websites to give users answers without clicking through.
Why you should care:
- Well-written, structured content can be cited in these overviews
- But if you’re not showing up there, you could be invisible
Takeaway: Answer real questions in structured, skimmable formats. Think FAQs, lists, definitions, and clarity.
3. Why Classic SEO Tactics Aren’t Enough
The days of keyword stuffing are gone. Now, your content needs to:
- Speak to actual user problems
- Use natural language and full-sentence queries
- Focus on topics and intent, not just volume
Examples:
- Bad: “Affordable website design service USA”
- Better: “What should I look for in a reliable web design agency?”
Takeaway: Write like you’re answering someone’s actual question. Because that’s what search engines are looking for.
4. Visibility Is the New Traffic
Click-through rates are declining, but visibility still drives brand awareness and trust.
Focus on:
- Showing up across search, social, YouTube, and email
- Creating memorable brand touchpoints
- Encouraging branded search (when people Google your company name)
Takeaway: Being remembered is just as valuable as being clicked.
5. How to Choose a Web Design Agency That’s Built for 2025
Here’s what to look for:
| Must-Have | Why It Matters |
|---|---|
| Strategy-first mindset | Aligns your website with real business goals |
| SEO-ready structure | Helps you show up in both classic and AI-driven results |
| Mobile and speed optimization | Meets technical and user experience standards |
| Ongoing support | Websites aren’t static, they need to evolve |
Takeaway: A good agency solves business problems. Not just design problems.
6. What Sets Janszen Media Apart
We work with growth-focused businesses who need more than just a pretty website. Our approach is hands-on, strategic, and rooted in performance.
Here’s how we work:
- Strategy First – We learn your goals and audience
- Design That Converts – Fast, clear, and brand-aligned
- SEO + Content Included – So you’re search-ready from day one
- Launch With Confidence – Everything tested and polished
- Support for Growth – Optimization never stops
Takeaway: We don’t hand you a website, we build you a digital foundation for real growth.
7. FAQs: What Business Owners Are Asking in 2025
How much should a website cost?
Anywhere from $5,000–$15,000 depending on size, features, and custom work. Less than that may lack long-term value.
How long does it take to build a site?
Usually 6–8 weeks. Rush jobs are possible but require clarity and collaboration.
When should I start thinking about SEO?
At the beginning. Your content, site structure, and speed all impact search visibility.
Will my site show up in AI Overviews?
It’s possible, especially if your content is structured, specific, and helpful. We build sites with that goal in mind.
Build for the Way People Actually Search
AI Overviews, changing algorithms, and shifting habits mean the old way of thinking about websites doesn’t cut it anymore.
If you want to stand out in 2025, you need more than a redesign. You need a partner/ web design agency who gets how search, design, and marketing work together.
